Sitecore Symposium 2025 Day 3 – Custom SaaS, Agentic Studio, App Studio, Marketplace and Sitecore Connect

Wednesday, November 5, 2025 – Walt Disney World Dolphin Resort in Orlando, Florida

After having a blast on day 2 of the Sitecore Symposium we are now into the final day of the Symposium. Day 3 brought Sitecore’s vision for the future into clear focus a future defined by AI-powered creativity, composable innovation, and human-centered experiences.

Breakfast

As usual the day started with breakfast in the Atlantic Hall. Enjoyed a delicious spread of morning favorites and hot coffee while connecting with fellow attendees. It’s the perfect way to recharge and get ready for another day of insights and inspiration.

Marketing on your terms: SaaS without compromise

The energy on the main stage was electric as Sitecore unveiled Studio, a breakthrough innovation layer for the SitecoreAI platform that is set to redefine the enterprise experience.

Enterprises have long wrestled with a tough trade-off the speed and simplicity of SaaS versus the necessary flexibility to make technology truly their own. Sitecore Studio ends that compromise, delivering Custom SaaS that beautifully combines cloud agility with essential enterprise control.

Studio is the innovation heart of SitecoreAI, the next-generation digital experience platform that unifies content, data, and personalization in one intelligent system. Here’s why this launch matters:

Customization at Scale: Studio turns SitecoreAI from a ready-made platform into a customizable toolkit, empowering brands to shape technology around their unique processes, workflows, and goals.
A Connected Workspace: Built for extensibility, Studio offers a governed, connected environment where marketers, developers, and partners can securely design and deploy their own AI agents, connectors, and extensions at scale.
Five Environments, One Ecosystem: Through connected environments including Agentic Studio, App Studio, Sitecore Connect, and Marketplace teams can build, extend, and share innovations across the entire Sitecore ecosystem.

Together, SitecoreAI and Studio form a living system where human creativity and intelligent automation blend seamlessly, driving continuous innovation with enterprise-grade governance.

Exploring how AI, data, and digital innovation are transforming marketing, customer experiences, and enterprise growth.

Next, Sitecore CMO Michelle Boockoff-Bajdek joined Talisha Padgett from Microsoft for “Designed Intelligence: Balancing AI Efficiency with Human Empathy.” They discussed how AI can make marketing faster and smarter, but real impact still depends on human creativity and trust. As Talisha put it, responsible innovation isn’t about replacing people it’s about empowering them.

Stories That Inspire and Connect

One of the most moving sessions was “The Human Side of Digital,” featuring leaders from Wellspan, General Assembly, the American Heart Association, and Perficient. Each shared how Sitecore helps them create meaningful digital experiences improving patient care, expanding access to education, and inspiring communities. It was a great reminder that technology’s true power lies in its purpose.

Later, Michelle Boockoff-Bajdek and Salesforce’s Patrick Barrett discussed how brands can bridge the gap between customer data and customer context. Their key insight was personalization starts with empathy understanding what people need in real time, not just who they are.

Innovation in Action: Partner and Customer Spotlights

Throughout the day, attendees heard powerful transformation stories:

Pet Supplies Plus shared their journey of rebuilding and scaling their commerce experience with XM Cloud and the entire Sitecore composable stack to deliver a holistic connected customer experience.
Leaders from Wellspan, General Assembly, American Heart Association, and Perficient offered authentic stories on using Sitecore to personalize experiences at scale, from improving patient outcomes to strengthening community engagement.
The Agentic AI Partner Challenge Showcase highlighted the incredible innovation within the Sitecore ecosystem, featuring real, production-ready solutions built by partners to solve meaningful business problems.
Microsoft and Accenture discussed the evolution of Microsoft’s partner “front door,” which has been rebuilt on Sitecore XM unifying content, analytics, and personalization into one adaptive platform.

The Future of Work and Creativity

The day concluded with an unmissable guest keynote from AI author and entrepreneur Paul Roetzer, who provided a pragmatic, market-wide perspective on how marketing leaders must adapt their organizations, teams, and strategies to thrive in the new era of AI. He explored current AI capabilities, previewed future advancements, and examined the profound impact on the future of work, creativity, and human purpose.

As the official sessions concluded, the learning transitioned to celebration! The Symposium Event Team thanked everyone for making the event unforgettable before inviting attendees to the highlight of the evening: a private party at Universal Studios Florida!

Next is Now and Sitecore, with the launch of Studio and its powerful vision for AI-driven experiences, is leading the way.

Lunch, Networking and Breakout sessions

Lunch from 11:30 AM in Atlantic Hall continued to be a great place for networking and great conversations. The Solutions Pavilion hummed until 5:30 PM, perfect for demos and chats.

Some interesting breakout sessions were

1:00 PM: Evergy’s session on Sitecore Personalize & CDP delivering “next best offers” to cut through digital noise and boost campaigns.
2:30 PM: “Getting started with Sitecore AI-Driven Experiences” demos on AI amplifying creativity, composability, and migration to an agentic future.
4:00 PM: A fairy-tale rebuild: Migrating 26 sites to XM Cloud with Vercel and Next.js. Disney magic meets composable architecture.
4:45 PM: ACTUM Digital’s AI translation app in Sitecore CMS faster, cheaper global localization.

Afternoon break at 3:00 PM in the Pavilion kept the vibe alive.

Universal Studios Florida: Symposium Private Party

As the sun set on an incredible three days, the learning and networking transitioned into celebration. Sitecore hosted an unforgettable private party at Universal Studios Florida, giving hundreds of attendees and their guests exclusive access to the park’s thrilling rides and attractions. It was the perfect end to a great event with great food, drinks and music.