In Part 1, we looked at the major shift happening in how people discover and evaluate brands. Increasingly, customers are getting answers from AI systems before they ever reach your website. By the time they do visit, they may already have formed an opinion. This creates a new challenge even if your brand is being … Continue reading How Sitecore Scrunch Fits Into the Modern Web Stack: Sitecore Scrunch Demo Takeaways (Part 2)

I recently joined a demo of Scrunch, and one of the biggest takeaways for me was realizing how much the way people discover information is changing. For years, we have thought about search in a very traditional way, someone types a few keywords, clicks through a list of results, and finds what they need. But … Continue reading Your next best customer might never visit your website: Sitecore Scrunch Demo Takeaways (Part 1 – Gap Analysis)